Go-to-Market Strategy and Planning - Video Game Marketing Consulting

Go-to-Market Strategy & Planning

Bringing a game to market is one of the most critical and challenging steps for any indie studio. With the right go-to-market strategy, your game can cut through the noise, reach the right audience, and make a lasting impact. My goal is to help you develop a clear, actionable plan that guides your studio from development to a successful launch on Steam.

From the initial market research and positioning, to the Steam page creation and marketing campaign, I cover all aspect of a strong go-to-market strategy.

What is a Go-to-Market Strategy?

A go-to-market (GTM) strategy is the roadmap that takes your game from an idea to a successful release. It covers every aspect of your game’s journey, from defining your audience and positioning to marketing tactics. With a well-crafted strategy, you’ll know exactly what steps to take at each stage, ensuring that your game gains traction and resonates with players.

How I Can Help

Research & Analysis

Game Positioning

Financials

Launch Strategy

Store Page Management

Marketing Plan

Who is This For?

My services are perfect for indie game studios preparing to launch their games on Steam. Whether you’re in the early stages of development or getting ready for release, I’ll help you build a strong strategy that positions your game for success.